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F5 SoundHouse Owner/Producer/Composer Owen Sartori has gone from CMJ charting frontman to talent-search winner to signed recording artist, to Telly Award winning Ad composer and award winning songwriter. Over the years he has worked with Grammy winners, hit songwriters and Fortune 500 companies. In 2011 he founded Smart Pop Nation, a custom music company specializing in original, modern, finely crafted songs for the advertising world.

Owen has now brought SPN under a new umbrella, and oversees the custom advertising and corporate music arm of F5 SoundHouse. Here we can utilize all of the tools and inspiration used in making hip, cutting-edge records for artists, and bring that vibe to your commercial project. The new division's (SoundHouse Media) team of composers focuses on high quality custom music for film, TV and advertising, as well as top-quality voiceovers, audio for video, podcasts and audiobooks.

SoundHouse Media ad partners looking for original works can expect 100% custom created audio beds, crafted specifically with our clients, for their clients. No catalog music. No needle-drops. No stock royalty-free tracks. No sifting through mountains of generic tracks hoping you might find one that fits just right. No wondering how many of your competitors might be using the same music beds. Only made-to-order, exclusive soundscapes with a format, style and vibe directed by you, our creative partners.

To discuss your next project, contact us.

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Some of our corporate clients: Bon-Ton, Harley Davidson, Blue Cross Blue Shield, GM, Major League Baseball, TNA Wrestling, NBC Sports, Nascar, The Discovery Channel, Activision, Miles Herndon, Showing Time, Sesame Street Live, Minneapolis-St. Paul Film Festival, 700 Club

Loughlin Constable logoWe won the account, much in part due to the music composed by Owen -which was fresh, original and wildly embraced by the client. It has been nothing but a pleasure to work with [him] - short turn-arounds, crazy demands, a wealth of genres, Owen has been masterful.

- Carrie Nygren
Laughlin Constable

Lisa LoebI'm psyched about the songs you guys are writing. They're very cool. Maybe we'll write some non-advertising spot music one day too. I'm into it!

- Lisa Loeb
Grammy Winning Songwriter & Performer

Josh MilesI'm constantly amazed at Smart Pop Nation's ability to turn our requests into totally custom, toe-tapping, hit-the-needle-on-the-head, perfect-for-my-clients MUSIC... Smart Pop Nation beats the pants off of needle-drop, stock music, and is totally worth the investment.

- Josh Miles
Miles Design

Sourcebits logo[Owen's] understanding of writing catchy hooks and transparent complicated arrangements stand against some of the best writers I have heard and worked with. From his professional attitude to his understanding of what the clients vision is, Smart Pop Nation would be my first call.

- Reuben Thompson

Intersil logoSmart Pop Nation brought a whole new level of musical sophistication to our normal practice of searching through an infinite amount of mediocre royalty-free samples... We couldn’t be happier with the recordings he delivered.

- Adam Latham
Intersil Corp.